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October 4, 2016

AT&T Nation’s Football Classic

The AT&T Nation’s Football Classic was created to celebrate the passion and tradition of the college football experience; recognize the history of service to others by the students, faculty and alumni of historically black colleges and universities; highlight the unity of African-American culture; and honor the heritage and excellence of these proud institutions.

L & Company partnered with local influencers on both campuses and in the surrounding areas to deliver grass root efforts. We developed a digital campaign consisting of advertising and social media and email marketing.

 

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