ABOUT THIS PROJECT
The Workshop at Macy's was established in 2011 to provide the tools and resources for minority and women owned retail businesses to be successful. The Workshop was established to promote growth and advancement within minorities as it aligns with Macy's commitment to diversity. L & Company partnered with Macy's to create an advertising campaign on all HBCU Buzz's media platforms to strategically target recent HBCU graduates that are aspiring entrepreneurs and business owners. The HBCU Buzz team used its unique marketing ideas and plans to promote the workshop and equip minority and women business owners in the retail industry with the necessary resources and financial support.